Commercialization is many different things to participants at different points along the knowledge channel (creation through to end consumption). The key, however, to commercialization is to understand where your entry point in the technology transfer stream is, how to interface successfully with your partners and realize the added value of your investment.

Chetna has studied the phenomenon of commercialization for nearly ten years and can assist your organization with its expertise and services at any point of its life cycle and interaction with the knowledge channel. Whether you are in the private, academic, government, or not-for profit sectors, if you are seeking value, you have come to the right place for advice. Chetna Consulting expertise in commercialization is deep but also broad. An expert consultant to Knowledge Intensive Organizations (Universities, Technology Intensive Industries, Research-based hospitals and institutes) we firmly understand the research process. Our commercialization stream is focussed as are our environmental and health care streams on realizing benefit and higher performance and value from investments that our clients are making in their knowledge base. Transfer of this knowledge can manifest in many ways – allocating resources to the best pathway is a strategic process. Chetna can advise you from our expert vantage point so that you can maximize leverage of your invested funds. Commercialization Specific skills and services offered by Chetna and which are often required by organizations focussed on commercialization are noted below. Our proposals, however, are developed around your objectives and your deliverables. We use a tool-kit approach to assist you achieve results. Strategic Planning Business Plan Development Organizational and Product Life Cycle Planning Marketing Planning Market Validation Operations and Manufacturing Consulting Operational Performance Review Technology Transfer Services Technological and Business Feasibility Studies Commercialization Agency (Partnership Development) Grant Development Technology Valuation Research and Licensing Agreement Support and Negotiation Joint Venture Agreements Company Spin-offs, Turn-Around Interventions Mergers and Acquisitions Patent Searches Intellectual Property Protection and Management Chetna consultants are expert at facilitating multi-party initiatives, partnerships, and alliances. We are first-rate relationship managers – a skill-set that discerning executives value and for which Chetna consultants are retained throughout Canada, the US, and the world. Chetna also has a deep understanding of technology transfer and the commercialization process. Our IP management practice is based on many years of direct experience in the complex and often intangible world of intellectual property.